Should you use wrap-around labels or front-and-back labels on your containers? While we often think of them as being used on specific container shapes, both label designs work on round or rectangular containers. So, what are the advantages of these two labeling methods, and which is better for your products?
Glass is growing in popularity as companies look for more eco-friendly packaging alternatives to avoid filling up landfills. Some have even developed a mixed-use, such as putting a plastic lid on a glass jar. However, glass is heavy and prone to breakage, increasing costs from product loss and transport.
Should you make the switch, or is plastic a better fit for your business? What challenges can you expect when you label containers made from these materials? Let’s take a look at labeling glass vs. plastic containers.
What size bottle label do you need for your new product? Several factors – including the size of the bottle, the usable space, and the number of labels needed – determine the label size. You also need to account for small inconsistencies in printing and labeling, too.
Here’s what you should consider when determining product label sizes for bottles.
A successful rebrand affects nearly every aspect of your business, from your brand guidelines and how you advertise to how customer representatives greet customers over the phone.
Where do your product labels fall in your rebranding strategy? While new graphics are a given, you may need to consider the labels themselves, too. Do you need to adopt new containers? Should you try new shapes or patterns? Can you use the same equipment, or do you need to rethink your labeling system? With a rebrand rollout plan, you need to think far enough ahead to have everything in place for your launch!
Private labels account for 17.7% of retail sales in America. Often, these brands are popular products for cost-conscious consumers. For example, 80% of frozen fruit sold in the U.S. comes from private-label brands.
Even if a consumer insists on only buying name brands when they head to the store, there’s a chance they may actually be purchasing private label products that have been ‘white labeled’ for major manufacturers. Relabeling services have been common practice for decades; many major companies turn to outside sources when they need to expand their product lines.
But why are white label products so popular? For retail sellers, private labeling allows new products to be added without building factories (or production space). For manufacturers, relabeling products expands sales by increasing the number of sales channels.
So, how can you utilize private labeling to boost your business
When do you need a commercial labeling system upgrade? There’s more to consider than just high speed and reliability. Your labeling system affects downtime, container options, the appearance of your products, and even your environmental impact. So, what should you consider to find the right label applicator technology to upgrade your system — and at what point do you need to replace it?
There’s no way to completely eliminate downtime and repair costs for your labeling equipment, but there are ways to reduce them. What are the most common problems you’ll encounter with your labeling machine, and how do you fix them before calling your repair service provider? Learn more about how to manage your commercial labeling system maintenance and repair.
How do you get consumers to choose your product over all the choices on the shelf? Product packaging combines graphic design, fonts and typography, and logo design with unique label materials to build your brand identity and make your product and brand name stand out from the rest.
Not sure where to start? Try out design ideas to make unique product labels that make you rise above the crowd.
Nutraceuticals are poised for massive growth in the next decade. They’re also easy to pivot to if you’re already in food or supplement production. However, meeting regulatory requirements for these fortified food products is confusing. Are they foods, health foods, or supplements? How do you explain their benefits without crossing the line into drug regulations? Here’s what you need to know to make labels that will keep your clients and the government happy.
There’s more to creating product labels than meeting legal requirements. Your product labels don’t just tell consumers the product name and company name; they tell consumers what to expect from your products and encourage them to pick you over your competitors. What makes great product labels? While there are many opinions, a few practices are standard across the industry. Answering these questions when you start designing your next label will help you come up with a functional, effective design. Read more
