Embossed Product Labels: Tactile Marketing
While choosing font and high-quality graphics has a big influence on customer perception, so does the feel of the label. (This is especially true of products sold through brick and mortar retail.) When consumers pick up the container, they can learn as much about the product’s segment from its feel as they can from your font and graphics choices.
Embossed stickers and labels give you an eye-catching, high end way to highlight text and graphics, as well as subtly change background colors. So, how can you implement embossing in your labels for maximum impact, and what do you need to consider for label designs and application? Let’s take a look.