Category: Labeling

At what stage should container labeling be part of your production line? Is it useful to label the container first for internal tracking? Can filling a container with a food product damage the label or make it harder to apply afterward?

Here’s what you should consider about labeling containers after filling when you’re using your in-line labeling system.

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If you didn’t already know, bottle shape affects the label area that can be utilized. Curvature and taper interfere with label placement and require different strategies to avoid flagging and skewing.

So, how do you determine where you can apply labels to your bottles, and how can you modify your designs to make them work with different curves? When labeling different bottle shapes, there are several; things to consider, such as types of bottles and label materials – let’s take a look.

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Labeling plastic containers isn’t always as simple as rolling on a label. Adhesives need to be spread across and cling to the surface. However, not all plastics are the same. Low surface energy plastics won’t stick to adhesives; they actually repel them.

So, how do you determine if your containers are causing label adhesion problems, and how can you change the surface energy of plastic containers?

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Should you use wrap-around labels or front-and-back labels on your containers? While we often think of them as being used on specific container shapes, both label designs work on round or rectangular containers. So, what are the advantages of these two labeling methods, and which is better for your products?

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Glass is growing in popularity as companies look for more eco-friendly packaging alternatives to avoid filling up landfills. Some have even developed a mixed-use, such as putting a plastic lid on a glass jar. However, glass is heavy and prone to breakage, increasing costs from product loss and transport.

Should you make the switch, or is plastic a better fit for your business? What challenges can you expect when you label containers made from these materials? Let’s take a look at labeling glass vs. plastic containers.

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What size bottle label do you need for your new product? Several factors – including the size of the bottle, the usable space, and the number of labels needed – determine the label size. You also need to account for small inconsistencies in printing and labeling, too.

Here’s what you should consider when determining product label sizes for bottles.

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A successful rebrand affects nearly every aspect of your business, from your brand guidelines and how you advertise to how customer representatives greet customers over the phone.

Where do your product labels fall in your rebranding strategy? While new graphics are a given, you may need to consider the labels themselves, too. Do you need to adopt new containers? Should you try new shapes or patterns? Can you use the same equipment, or do you need to rethink your labeling system? With a rebrand rollout plan, you need to think far enough ahead to have everything in place for your launch!

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Private labels account for 17.7% of retail sales in America. Often, these brands are popular products for cost-conscious consumers. For example, 80% of frozen fruit sold in the U.S. comes from private-label brands.

Even if a consumer insists on only buying name brands when they head to the store, there’s a chance they may actually be purchasing private label products that have been ‘white labeled’ for major manufacturers. Relabeling services have been common practice for decades; many major companies turn to outside sources when they need to expand their product lines.

But why are white label products so popular? For retail sellers, private labeling allows new products to be added without building factories (or production space). For manufacturers, relabeling products expands sales by increasing the number of sales channels.

So, how can you utilize private labeling to boost your business

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