Hard seltzers seemed like a fad at first, but it’s clear that this recently created beverage category is here to stay. It’s estimated that the worldwide market will reach $14.5 billion in sales by 2027, more than triple current yearly sales.
It’s gained most of its popularity due to being perceived as a “healthier” alternative to traditional beers, containing fewer calories and carbs, with brands like White Claw seeing explosive growth over the past several years.
But, while this may be a great business opportunity, it’s also confusing. With so many different options for producing and marketing these beverages, meeting regulatory labeling requirements and customer expectations at the same time can be difficult. Here’s what you need to know to correctly categorize your beverage, meet label requirements, and attract customers. Read more