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A successful rebrand affects nearly every aspect of your business, from your brand guidelines and how you advertise to how customer representatives greet customers over the phone.

Where do your product labels fall in your rebranding strategy? While new graphics are a given, you may need to consider the labels themselves, too. Do you need to adopt new containers? Should you try new shapes or patterns? Can you use the same equipment, or do you need to rethink your labeling system? With a rebrand rollout plan, you need to think far enough ahead to have everything in place for your launch!

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Private labels account for 17.7% of retail sales in America. Often, these brands are popular products for cost-conscious consumers. For example, 80% of frozen fruit sold in the U.S. comes from private-label brands.

Even if a consumer insists on only buying name brands when they head to the store, there’s a chance they may actually be purchasing private label products that have been ‘white labeled’ for major manufacturers. Relabeling services have been common practice for decades; many major companies turn to outside sources when they need to expand their product lines.

But why are white label products so popular? For retail sellers, private labeling allows new products to be added without building factories (or production space). For manufacturers, relabeling products expands sales by increasing the number of sales channels.

So, how can you utilize private labeling to boost your business

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Nutraceuticals are poised for massive growth in the next decade. They’re also easy to pivot to if you’re already in food or supplement production. However, meeting regulatory requirements for these fortified food products is confusing. Are they foods, health foods, or supplements? How do you explain their benefits without crossing the line into drug regulations? Here’s what you need to know to make labels that will keep your clients and the government happy.

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There’s more to creating product labels than meeting legal requirements. Your product labels don’t just tell consumers the product name and company name; they tell consumers what to expect from your products and encourage them to pick you over your competitors. What makes great product labels? While there are many opinions, a few practices are standard across the industry. Answering these questions when you start designing your next label will help you come up with a functional, effective design. Read more

Connected packaging is being hailed as the next big thing in retail technology. What is this packaging, and what makes it so special? It bridges the gap between online and in-person experiences using barcodes, RFID tags and near-field communications. Done right, this improves the purchase experience while giving you access to new data about your customers. So, how can you implement it in your packaging?

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Pre-printed custom labels are great for high-quality color graphics and text, but a single label design often can’t have all the information you need for your products. Many products or cartons need information specific to each container, including lot numbers for traceability, best buy dates, and shipping addresses. It might be easier to use a label that covers one product line, adding text and graphics for variations, like different flavors.

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There’s no one-size-fits-all solution for product labeling. When you choose a label application system, you have to factor in the size and shape of the containers, as well as what you want on your labels and where you want them placed. This means you have several equipment and configuration options when you buy a high-speed, automatic label applicator. What do these features do, and which ones do you need for your products?

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