Private labels account for 17.7% of retail sales in America. Often, these brands are popular products for cost-conscious consumers. For example, 80% of frozen fruit sold in the U.S. comes from private-label brands.
Even if a consumer insists on only buying name brands when they head to the store, there’s a chance they may actually be purchasing private label products that have been ‘white labeled’ for major manufacturers. Relabeling services have been common practice for decades; many major companies turn to outside sources when they need to expand their product lines.
But why are white label products so popular? For retail sellers, private labeling allows new products to be added without building factories (or production space). For manufacturers, relabeling products expands sales by increasing the number of sales channels.
So, how can you utilize private labeling to boost your business