A successful rebrand affects nearly every aspect of your business, from your brand guidelines and how you advertise to how customer representatives greet customers over the phone.
Where do your product labels fall in your rebranding strategy? While new graphics are a given, you may need to consider the labels themselves, too. Do you need to adopt new containers? Should you try new shapes or patterns? Can you use the same equipment, or do you need to rethink your labeling system? With a rebrand rollout plan, you need to think far enough ahead to have everything in place for your launch!