Bottles about to enter an automatic label applicator.

What You Need to Know Before Investing in An Automatic Label Applicator

The pressure sensitive label market continues to grow, with an estimated value of $93 billion worldwide. Why are they so popular? These labels are available in a wide range of materials to fit almost any need. They’re also easier to apply than competing technologies, including wet gluing and shrink labeling. Even with these advantages, an automatic label applicator is still a big investment. How do you know it will be a good fit for your production system, both now and in the future? Asking these questions will help you find a labeling system that will increase your production speed and reduce packaging errors, while being able to grow with your business.

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A barcode applied by thermal transfer printing technology.

When To Use Direct Thermal vs. Thermal Transfer Labels

Should you use direct thermal vs thermal transfers labels with your labeling machine print engine? That depends on several factors, including material costs, downtime, the environmental conditions of the production area, and the lifespan and physical requirements for your labels. Here’s how each of these factors affects the performance of these printing methods.

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