Sustainability in packaging and labeling isn’t just good for the planet, it’s good for business. First Insight’s “The State of Consumer Spending” survey found a majority of Gen Z and Millennial consumers would pay up to 10% more for a sustainable product, as would 34% of Gen X and 23% of baby boomer consumers.
There are more ways to be sustainable than just using compostable packaging. Eco-friendly labels and packaging use less material, reduce purchasing and shipping costs, and when done right, can increase your sales while lowering your total cost per unit.
However, choosing eco-friendly packaging materials can be a complicated process. How do your labels factor into sustainable packaging, and what do you have to do to switch to eco-friendly labels? Read more