Whether it’s due to its love-it-or-hate-it taste, perceived health benefits, or novelty among less-natural beverages, there’s no question that kombucha beverage sales are skyrocketing. Over the past 15 years, the market for this fermented tea has grown from almost nothing to over $1.5 billion in annual sales. There are even hard kombucha products entering the market as a gluten-free alternative to hard seltzers and beer.
While this fermented beverage has been around for centuries, it’s hard to classify. Is it a soft drink? A supplement? An alcoholic beverage? With so many possibilities, how can you be sure your custom kombucha labels comply with labeling requirements? Read more